STARBUCKS COFEE
STARBUCKS COFEE KOREA
STARBUCKS Introduction
A. History
B. Market Phenomenon
C. Brand Maketing Strategies of Starbucks
D. Summery
A. STARBUCKS History
1971, First Open in Seatle
1987, Howard Schult Takes Office as Director
(Starbucks Location Total : 17)
2003, Starbucks Grow into a Multinational Company with
7,225 Shops in 70 Countries
1999 July, first open in Korea near Iwha Uvi.
2003 5,500 million sales ( growth by 9000% compared to
60 million at fist year )
2004 July 27th. open No. 100 store in Iteawon
Orin Smith: “ Starbucks Korea is the most productive company now and should be the model of other starbucks company”
B. Market Phenomenon of
TAKE-OUT Coffee
....
[독후감] 커피역사를 뒤바꾼 기업, STARBUCKS 커피역사를 뒤바꾼 기업, STARBUCKS
‘스타벅스: 커피한잔에 담긴 성공신화’와 ‘스타벅스 감성 마케팅’을 읽고
경제학, 경영학을 전공하는 나에게 있어 현재 가장 존경하는 기업을 꼽으라면 주저 없이 스타벅스..