마케팅 POWER P G의 전략
마케팅의 교과서 P G의 전략 분석 P G의 마케팅
REASON
Situation Analysis
INDEX
P G Marketing Kingdom
12
Examples
3
P G
P G
1
P G 기업 전반에 대한 소개
COMPANY OUTLINE
PRODUCT
MISSION VISION
MANAGEMENT PHILOSOPHY
GLOBAL COMPANY
P G
P G는 세계적으로 성공한
기업이며, 마케팅으론 독보적인 기업이다.
MORE THAN 3 HUNDRED BRANDS
140 DIFFERENT COUNTRYS
5 BILLION CUSTOMERS
P G VALUES
MISSION
]] INTEGRITY
]] PASSION OF WINNING
]] LEADERSHIP
]] OWNERSHIP
]] TRUST
VISION
]] THE INDUVIDUALS MUST BE RESPECTED
]] COMPANY AND INDUVIDUALS WORK FOR GENERAL PROFITS
]] FOCUS ON IMPROTANT STRATEGY
]] INNOVATION IS THE BASE OF SUCCESS
]] FOCUS ON OUTER WORLD
]] CHERISH ABILITYS OF INDUVIDUAL
]] BE THE BEST
]] MAKE YOUR SELF COOPERATE EVERY DAY
]] DO CONTRIBUTION
P G
P G
P G는 소비자를 위한
지역사회를 위한
세계를 위한
INTEGRITY
PASSION OF WINNING
LEADERSHIP
OWNERSHIP
TRUST
CSR
Good image
]]Customer oriented company
]] High quality product
]] Environmental company
]] Reinvest in local community
]] Social contribution
]] Perfect process of supplying
....
스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트) Contents
History
4P analysis
Market share
STP strategy
SWOT
Evaluation of new projects
History of STARBUCKS
Seattle, Washington
March 30, 1971
Howard Schultz 1982
Foundation of II Giornale
II..
CJ푸드빌 경영분석및 CJ푸드빌 마케팅 SWOT,STP,4P전략분석 레포트 (영문자료) Marketing Analyze
목차
Ⅰ. CJ푸드빌 기업소개
1. History
2. Vision and Mission
3. Objectives or Goals
Ⅱ. CJ푸드빌 기업환경분석
1. Micro Environment
2. Macro Environment
Ⅲ. CJ푸드빌 SWOT 분석
1..
피앤지 P G 마케팅사례분석과 새로운 마케팅전략제안 P G 마케팅 조사
Contents
P G 소개
P G의 기본원칙
P G 제품군 소개 및 선택한 제품.
각 제품의 환경분석
마케팅전략
SWOT 분석
새로운 마케팅전략
P G 소개
P : Procter
G : ..
잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)
Contents
1. Introduction
1) Why do we choose this brand
2) Introduction to Jamba Juice
2. SWOT Analysis.
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat
3. STP
1)Segmentation
2)Target..
ZARA 경영 마케팅 SWOT,STP,4P전략 분석 (영문레포트) Zara
1. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for Specialty store of Private label Apparel came into the world in 1987. When America s apparel brand GAP took o..
이마트,이마트분석,이마트SWOT,이마트STP,이마트분석영문,영문마케팅,영어마케팅 E -Mart
Context
Retail market
E Mart present location
The success factors
Analysis - STP/SWOT / 4P
Comparing with competitors
Suggestion
Retail Market
Consuming pattern- prefer old brand, large a..
임페리얼 IMPERIAL 마케팅 SWOT,STP,4P전략분석 (영문레포트) Table of Contents
I. Introduction
A. Background
B. Chronology
II. Business Environment Analysis
A. Internal Analysis
B. External Analysis
III. STP strategy
A. Segmentation
B. Targeting
C. Positioni..