잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)

1. 잠바주스 마케팅전략분석과 SWOT,STP,.docx
2. 잠바주스 마케팅전략분석과 SWOT,STP,4.pdf
잠바주스 마케팅전략분석과 SWOT,STP,4P분석및 잠바주스 브랜드분석(영문레포트)
　　　　　　　　　　　　　　　　　　　　　
Contents

1. Introduction
1) Why do we choose this brand
2) Introduction to Jamba Juice

2. SWOT Analysis.
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat

3. STP
1)Segmentation
2)Targeting
3) Positioning

4. 4Ps analysis
1) Promotion
2) Product
3) Price
4) Place

5. Strategies
1) Color Marketing
2) SPC Affiliates through Affiliate Marketing
3) SNS Marketing
4) Providing Oranges for Free

6. Conclusion
　　　

1. Introduction

1)Why Do We Choose This Brand
　The topic of this project is Jamba Juice, a smoothie brand that first started at America. Recently, there are an advance in cafe culture and the heightened awareness of Well-being in Korea. In accordance with current social trend, people also become interested in smoothie.
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