Facebook’s Dilemma: Profits VS Privacy
Facebook was founded in 2004 by Mark Zuckerberg.
Facebook allows users
to create a profile and
to join various types of self-contained networks, including college-wide, workplace, and regional networks.
Connecting and interacting with other users
Messaging
Grouping
Photo-sharing
User-created application
Facebook had over 500 million worldwide users
by July of 2010
Facebook’s Advertisement
Facebook’s Business Model
Main stream: Ads
Facebook’s Business Model
Facebook’s Business Model
Sub(Still unknown): Gadgets and plug ins
Facebook’s Business Model
Case study Q1.
What concepts in this chapter are illustrated in this case
Facebook’s advertisement issue
Facebook’s dilemma: profits vs. privacy
Facebook account deletion and deactivation
What Facebook made
Facebook’s higher goal
Case study Q1.
1. Facebook’s advertisement
....