사우스웨스트,영문,항공산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 사우스웨스트,영문,항공산업,마케팅,.docx
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사우스웨스트,영문,항공산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Financial analysis of
Southwest Airlines

Contents

1. Introduction

2. Financial Reports

3. Analysis of 10 numbers

4. Analysis of 5 ratios

5. Conclusion

1. Introduction

Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest Airlines traces its roots to the March 15, 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried, as of June 30, 2010.Southwest operates more than 3,400 flights a day, as of March 2011, utilizing a fleet of 552 aircraft.

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