Lotte Vs.
Red Cap
Contents
Lotte
Vs.
Red Cap
Conclusion
Observation
Introduction
Financial Analysis
Company Introduction
January 1977
Sim Jae Hyeok
Always ready,
Redcap!
Company Introduction
Main Business
Travel business
Car rental business
Company Introduction
May 24th in 1971
Kim Ki Byeong
To become the 21 century
highest comprehensive
travel group in
Northeast Asia.
Company Introduction
Main Business
Travel business
Development work
Duty free enterprise
Educational enterprise
Ratio Analysis
Current ratio (Unit : %)
Add title in here
= Current Assets / Current liabilities
Ratio Analysis
Current ratio (Unit : %)
Add title in here
= Current Assets / Current liabilities
Add title in here
Ratio Analysis
Acid test ratio(Unit : %)
= (CA inventory prepaid exp) / CL
Add title in here
Ratio Analysis
Operating cash flow to current liabilities(Unit : %)
= Operating cash flow / current liabilities
Add title in here
Ratio Analysis
....
레드망고,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 R E D M A N G O
마케팅원론 최종과제
Contents
‘레드망고’ 소개
‘레드망고’ SWOT,4P
‘레드망고’ 성공요인
현재 하향세인 ‘레드망고’
‘레드망고’ 선택 배경
자료수집 및 분석
결론 및 향후 제언
의의 및 ..
레드불마케팅,음료시장,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp - 1979 : Krating Daeng (Thailand drink) gave the idea
- 1984 : Red Bull GmbH founded
- 1987 : Red bull energy drink released in Austria
- 1994 : launching in Germany
- 1997 ~ : Broadening
(Eu..