NBA
Introduction of NBA
Table of Contents
NBA Marketing
NBA Sponsorship
NBA Analysis
Future of NBA
Yao Ming
Michael Jordan
NBA [National Basketball Association]
NBA
American Teams 29 + Canadian Team 1 = 30 NBA Teams
ABA(American Basketball Associaton) +
NBL(National Basketball League)
= NBA
American major Sports = MLB, NFL, NHL, NBA
NBA Marketing
David Joel Stern
Commissioner of NBA
Star Marketing Jordan Yao ming
Enhancement of Broadcasting
NBA의 세계화 전략
Bought best players around the world
Beginning of globalization of NBA
Reason for failure of industrialization and globalization of NBA
Majority is black race
Lots of confusing rules
Not known by many people
Trade
NBA Globalization Strategy
Star Marketing
① Yao Ming
Yao Ming
Birth 1980/ 9/ 12/
Age 32
Gender male
Size 229cm, 140.6kg
Debut Shanghai Sharks
Nickname walking wall of China
....
스포츠마케팅실패사례,스포츠마케팅전략,스포츠마케팅실패,마케팅실패사례 스포츠 마케팅 실패 사례
The top 8 Olympic marketing
올림픽
세계적인 관심을 끄는 스포츠축제
IOC, 각국 체육기관, 공공기관, 기업, 방송국, 선수 등 의 마케팅에 중요한 요소가 됨
부정적 효과의 가능성
엄..
SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석 CONTENTS
I. Introduction ... 1
II. S.M. Entertainment in the Global World ... 2
1. History of S.M. Entertainment ... 2
2. Management Philosophy ... 2
3. S.M. Star Marketing ... 3
III. Operation .....
[영문판]델몬트마케팅전략,델몬트분석,DelMonte분석,DelMonte마케팅전략 Contents
1. Introduction
2. CEO’s Lecture Interview
3. 4Ps
4. SWOT analysis
5. Suggestions
environpolitics
Quality control
Introduction
About Delmonte
History of Delmonte
Delmonte’s policy
CEO’s Lec..
하나투어,하나투어마케팅,하나투어전략,하나투어분석,하나투어영문판,영문마케팅,여행사영문,여행업,여행사마케팅 HANA TOUR
Contents
Introduction of Travel Industry
Introduction of Hana Tour
Analysis of SWOT
Analysis of Five Force Model
2 x 2 Matrix
Our Strategy
Introduction of Travel Industry
History of ..
[영문판]웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석 [ Strategic Managemet ]
Woongjin Thinkbig
CONTENTS
New Strategy
5
New Vision and Goals
4
1. Company Introduction
Vision
To be a Great company most people want to respect
Launching Middle School Ho..
[영문판]SK기업분석,SK마케팅전략,SK경영전략 Strategy for
Index
Industry Overview
Sources: Korea Communications Commission, Company Websites, 2011. 10
SKT presentation
03 Recent Issues
04 SKT’s Strategy
01 Industry Analysis
02 Company Analysi..
서비스마케팅_MLB1위 탈환 MLB1위 탈환
MLB소개 분석 [3C STP SWOT 7P] 위기상황 극복방안 토론점
● Company
MLB소개 분석 [3C STP SWOT 7P] 위기상황 극복방안 토론점
오래된 전통을 지닌 스포츠
일년에 162게임 + 포스트 시즌
→ ..
에스키모에게얼음을팔아라 에스키모에게 얼음을 팔아라
-꼴찌 상품 1등으로 파는 점프 마케팅
에스키모에게 얼음을 판다 과연 에스키모가 얼음을 돈을 주고 살까 에스키모가 사는 곳에는 주변에 널려있어서 그냥 구할 수 있는 것이 얼음..