Woongjin Thinkbig
CONTENTS
New Strategy
5
New Vision and Goals
4
1. Company Introduction
Vision
To be a Great company most people want to respect
Launching Middle School Home materials
Lecturing with both on-line off-line
channels
Entering E-Book Market
2. Vision and Goals
- Consumer Characteristics
- Strong consumer power
- Dae gyo, Je noung, Gu mon are the main competitors in our market
- Ranks first or second in the market share
- Other English specialized companys - Tun Tun English , Yun’s English academy
Can stay stable on getting their materials from Woongjin Hondings- their parent’s company
Many substitutes TV, School, on-line and so on
Heavy threats on Woongjin’s Materials
3. Analysis- 5 forces model / SWOT / VRIO
5 Forces Model
Ⅰ. 5 Forces Model
3. Analysis- 5 forces model / SWOT / VRIO
Ⅱ. SWOT
3. Analysis- 5 forces model / SWOT / VRIO
Ⅲ. VRIO Analysis
....
웅진코웨이,웅진기업분석,웅진마케팅전략,LCA,제품생산개발LCA, ECO -WAY
INDEX
2. 산업분석
4. LCA
1. 기업분석
6. 향후전략
5. 전략분석
3. 제품분석
“조사 목적 및 의의”
“그린 랭킹”
기업들이 얼마나 친환경 경영을 했는지 항목별로 점수화 해 순위를 매긴것
Chapter 1...
SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석 CONTENTS
I. Introduction ... 1
II. S.M. Entertainment in the Global World ... 2
1. History of S.M. Entertainment ... 2
2. Management Philosophy ... 2
3. S.M. Star Marketing ... 3
III. Operation .....