RUNNING SHOES
ZMET
CONTENTS
1. INTRO
2. PREPERATION
3. INTERVIEW
4. ANALYSIS
5. STRATEGY
INTRO
INTRO
These days, Running shoes
has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments.
INTERVIEW PREPERATION
PREPERATION
Target interview objectives :
Average 20’s Women consumer
EX) Observer ; one male interviewee
Total 6 person
Interview methods :
Story telling
Missing picture
Triad
Expand frame
Digital image
QUESTION
PREPERATION
If someone look at me, I will give them some feeling like vibrant, lively. I wish I am the cheerleader in the baseball park. Crowded by a lot of people, they will look at my fashion and vibrant attitude. People enjoying the game and Cheerleader making people happy are likely to what I see the running shoes.
TOMS-서비스마케팅 TOMS SHOES서비스마케팅
TOMS SHOES
기업소개
코즈 마케팅 (Cause marketing)
코즈마케팅 이란
기부마케팅과의 차이점
ONE FOR ONE
ONE FOR ONE - Ⅰ
ONE FOR ONE - Ⅱ
마케팅적 측면
결론
목차
TOMS SHOE..
TOMS_착한마케팅 아름다운 가치를 쫓는 사람들
TOMS SHOES
Contents
1. 착한 마케팅이란
2. 내일을 위한 신발, TOMS
3. TOMS의 착한 마케팅 프로세스 분석
4. SWOT / STP 분석
5. TOMS의 성공 요인 분석
6. 결론
1 . 착한 마..