소비자의사결정과정에서의 취향의역할,소비자취향,소비자취향의개념,소비자 취향,소비자의사결정과정,영문마케팅,영어마케팅

1. 소비자의사결정과정에서의 취향의역할.pptx
2. 소비자의사결정과정에서의 취향의역할,.pdf
소비자의사결정과정에서의 취향의역할,소비자취향,소비자취향의개념,소비자 취향,소비자의사결정과정,영문마케팅,영어마케팅
The role of aesthetic taste
in consumer behavior
JS marketing
Index
Member’s introduction

Introduction

The concept of taste

The role of taste in the consumer decision-making process

Directions for future research

Conclusion
JS marketing
Member’s introduction
경영학과 2008100188 박용식
경영학과 2009100227 신택성
무역학과 2008103506 여준기
회계세무 2008105089 오병용
경영학과 2011103694 이숙연
무역학과 2010104287 장유미
JS marketing
introduction
Hedonic products and services

vs.

utilitarian products and services
JS marketing
introduction
Taste
science
psychology
sociology
philosophy
JS marketing
introduction
Science : personal attitude or reaction toward an aesthetic or social situation, regarded as either good or bad
JS marketing
introduction
Psychology : related to an individual’s sense of aesthetics that is considered as something positive essence related to beauty
JS marketing
introduction
Sociology : considered to be part of an individual’s cultural capital
JS marketing
introduction
....