팬택,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 팬택,마케팅,브랜드,브랜드마케팅,기.pptx
2. 팬택,마케팅,브랜드,브랜드마케팅,기업.pdf
팬택,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
CONTENTS
Part 1
Company Overview

Part 2
Reason why PANTECH faced ‘workout’
2 factors of failure
Common strategy

Part 3
Reason they choose the strategy
External factor
Internal factor

Conclusion

Managerial Implication
Company overview
WHAT IS PANTECH
History of PANTECH

1991 Pantech Co. LTD Established
2001 Acquired Hyundai Curitel
2005 Acquired SK Teletech
Expanded sales in the US market
Entered the Japanese market
2007 “WORKOUT”
2008 Launched a variety of 3G phones and touch
phones in the Korean markets
2011 Released LTE phone
COMPANY OVERVIEW
COMPANY OVERVIEW
WORK-OUT
Debt restructuring process that allows a private or public company facing cash flow problems and financial distress in order to improve or restore liquidity so that it can continue its operations (reference: wikipedia)

Why
Reason why PANTECH faced WORKOUT
Ⅰ. FAILURE OF EXPANSION
1. Domestic market

Failure of M A

2. Too much ‘take-ove
....