서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 서울우유,마케팅,브랜드,브랜드마케팅.pptx
2. 서울우유,마케팅,브랜드,브랜드마케팅,.pdf
서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
1.Sales Agent
2.Milk Crisis
3.Co-op Structure
INDEX
Gap Analysis
Gap Analysis
SellingAgent
GapAnalysis
Previously
in
last presentation

...
Milk Manufacturer
Sales Agency
Sales Person
Retailer
Sales Person
Wholesaler
Catering Service
Direct Sales
Wholesaler
Sales Person

~
Why Seoul Milk have

Sales agency channel

OutSourcing
EasierPayback
Risk Control
ShortenCold-Chain
Advantages of
Sales Agency channel
1,667 nods within
Channel Frame
Highly Complex
Customer Structure
A
Delegate Sales activities

Responsibility

Responsibility
OutSourcing
Agency

Responsibility

Responsibility
Using Channel Delegation
EasierPayback
Agency
=
Agency
Exchange Product with Payment
Risk Control
Risk
Agency
Cost Saving
ShortenCold chain
Cold Chain Flow
Responsibility
Channel Flow
Sales Agency
SellingAgent
GapAnal
....