소비자행동론_미스터피자

1. 소비자행동론_미스터피자.pptx
2. 소비자행동론_미스터피자.pdf
소비자행동론_미스터피자
Mr.Pizza
Love for women
About Mr. Pizza
Pizza Star for three consecutive years in 2011 part of the brand !!!
Love for women
About Mr. Pizza
Love for women
Recognizing a Problem
Love for women
Competitors
Sales
Number of Restaurants
Love for women
Pizza hut customer
Why visit
Love for women
Mr. Pizza Strategies for Success
Love for women
STP
Segmentation
Positioning
Targeting
Love for women
Segmentation
1) Possibility of Measurement Surveyedconsumer stasteanddesire.ThesurveyhelpedfindWhatproductconsumerswant

2) Marketability
Increasedthenumberofstoressteadily.Saleswentupfrom18%to33%.

3) Accessibility Segmentedthemarketintowomenandmenthenfocusedonwomen. AccessibilitytoMr.Pizzathroughmassmediaeg)Theladies magazine, TVcommercials
Love for women
Targeting
Love for women
positioning
....