IMC Strategy for CSR of Hyundai Car
IMC Strategy for CSR of Hyundai Car
Would You Be a denizen ofDongrami
IMC Strategy for CSR of Hyundai Car
Situation Analysis
Trend of CSR
CSR is the business policy has pervaded all over the world
More than 90% corporates have done CSR activity
CSR is Not Optional, But essential
Source : FKI
MOVE
EASY MOVE
For disabled person
Development of welfare car,
Supply electric wheelchair
Gift car, Social welfare, Education/ Scholarship,
Support for Sports, Culture/Art….
CSR of Hyundai Car
SAFE MOVE
For children
Car accident prevention program
Realizing 유자녀’s wish
GREEN MOVE
For environment
Restoration of ecosystem
Green zone, Planting trees
HAPPY MOVE
From employees
Volunteer work
Source : Self Survey
100 People
Awareness of Hyundai Car CSR
Competitor Analysis
1. Yuhan-Kimberly
2. SK
3. Amore Pacific
Long-term, Organic Campaigns are remembered by people
They are our competitor !
What brand do you remember when you heard ‘CSR’
Source : Self Survey
100 People
SWOT
Move is systematic campaign
Good connectivity with product
....
IMC Strategy for CSR of Hyundai Car
Situation Analysis
Trend of CSR
CSR is the business policy has pervaded all over the world
More than 90% corporates have done CSR activity
CSR is Not Optional, But essential
Source : FKI
MOVE
EASY MOVE
For disabled person
Development of welfare car,
Supply electric wheelchair
Gift car, Social welfare, Education/ Scholarship,
Support for Sports, Culture/Art….
CSR of Hyundai Car
SAFE MOVE
For children
Car accident prevention program
Realizing 유자녀’s wish
GREEN MOVE
For environment
Restoration of ecosystem
Green zone, Planting trees
HAPPY MOVE
From employees
Volunteer work
Source : Self Survey
100 People
Awareness of Hyundai Car CSR
Competitor Analysis
1. Yuhan-Kimberly
2. SK
3. Amore Pacific
Long-term, Organic Campaigns are remembered by people
They are our competitor !
What brand do you remember when you heard ‘CSR’
Source : Self Survey
100 People
SWOT
Move is systematic campaign
Good connectivity with product
....
-
현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅
HYUNDAI HYUNDAI Summary of Previous Analysis -Proposal 1) Why we choose Hyundai Motors 2) Expected Benefits -Analysis Stage I 1) External/Internal Environment 2) SWOT Analysis 3) Marketing - A.. -
제품설계 성공과실패,현대자동차 성공사례
오퍼레이션 관리 제품설계 성공과 실패 오퍼레이션 관리 Contents 제품설계란 - Consept What is Focused 성공사례 - Sentre of HYUNDAI Car 실패사례 - UMPC of RAON Digital 1st. 2nd. 3rd. 우리들의 생각 -.. -
현대자동차,마케팅전략,현대차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Global Business Today Hyundai Motor Company Table of Contents Ⅰ. Introduction 1. Corporate History 2. Corporate Philosophy 3. Global R D Network 4. Manufacturing 5. Global Sales Network .. -
현대차,해외진출,마케팅전략,경영사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Global Business Today Hyundai Motor Company Table of Contents Ⅰ. Introduction 1. Corporate History 2. Corporate Philosophy 3. Global R D Network 4. Manufacturing 5. Global Sales Network .. -
현대카트-마케팅,현대,카드,서비스마케팅
Marketing Plan for Hyundai card 1. Market Situation 2. Marketing Strategy 3. Action program Table Of Contents 1강 3중 2011년3분기 Market Situation Market Situation 현대 카드의 종류 신용카드 시.. -
현대자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Managerial Accounting Spring 2012 Hyundai Motors The Improvement in Quality Management and Cost Reduction Contents Introduction Strategies in Quality Management Strategies in Cost Management Compari.. -
[경영학] 다음다이렉트원
Competitive Strategy of Daum Direct-One Motives of Investigation 2. Introduction of Daum DirectOne Online Car Insurance Market 4. SWOT of Daum DirectOne 5. Comparison with Rivals 6. Conclusion .. -
국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
International Business Contents Hyundai Motors International business Issue Analyze Current Position Industry Competitors Global Market Situation Core competence Hyundai USA Hyundai China Hyun.. -
현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
01. 02. 03. About HYUNDAI Strategy Sustainability 01. 02. 03. CEO History Profile of Hyundai Market share Globalization 01. CEO Chung Ju-yung Chung mong-koo Chung mong-joon : Father Founder of Hy.. -
신상품마케팅_-전기차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 기업 사례를 중심으로 - 전기 자동차 충전기 대여 사업 Electric Car Charger lease Business 목 차 Contents Create Explore Background Calibrate Realize Organize CECOR - 기업 사례를 중심으로 - What in..
