현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅

1. 현대자동차,현대자동차마케팅전략,현.pptx
2. 현대자동차,현대자동차마케팅전략,현대.pdf
현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅
HYUNDAI
HYUNDAI
Summary of Previous Analysis

-Proposal
1) Why we choose Hyundai Motors
2) Expected Benefits
-Analysis Stage I
1) External/Internal Environment
2) SWOT Analysis
3) Marketing
- Analysis Stage II
1) Outcome from R D Operation’s
IT + Automobile
↓
‘Smart Car’
Motive for Selecting
“Hyundai Motors”
: Current existing IT market (getting bigger)
Expected Benefits
Helping drivers control the functions in the car
Environment
SWOT Analysis
TSWO
Primary and Support Function
To establish intimacy
between Hyundai and customers
User-customer Interface Requirements
Practical Insight
Toyota and Audi Verses Hyundai
-They all had similar IT system
-Only Hyundai interacted with people through Blue Link System
-BMW had front edge IT services and intelligent system
-To beat BMW, Blue Link System had to have its own features
BMW Verses Hyundai
HYUNDAI
Conclusion Stage
....