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Using Cooperative Strategies
at IBM
Contents
Contents
Using Cooperative Strategies at IBM
IBM
IBM’s 350,000-plus employees design, manufacturer, sell, and service advanced information technologies such as computer systems, storage systems, software, and microelectronic.
International Developments
Mergers and Acquisitions
Cooperative strategies
By cooperating with other companies, IBM is able to leverage its core competences to grow and improve its performance.
Cooperative strategy of IBM
Cooperative strategy
IBM finds itself working with a variety of firms in order to deliver products and services.
However
IBM has specific performance-related objectives it wants to accomplish as it engages in an array of cooperative arrangements.
Some of the firm’s cooperative relationships are with competitors.
Cooperative strategy of IBM
In late 2007, IBM teamed with longtime computing rival
Sun Microsystems
....