Being the Coffeeof Well-being Trend
Contents
Introduction
Secondary Data
Sample Design
Questionnaire
Introduction
Nowadays,
‘physically and mentally Healthy life‘
→ Well-Being
Every sector of society coffee market to try study the issue
Secondary Data - Background
Definition of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend
Emotional spending habit
Only about healthy keyword and
technical functional No
→ Utility with the emotional usefulness
ex. Brand, design, image etc
Secondary Data - Background
....
[영문판]맥심커피 마케팅전략 및 인도진출전략,동서식품인도진출전략,인도마케팅전략,커피믹스시장 INDIA
Contents
About Maxim
Company introduction
Brand scope
India Market Analysis
General information
Culture
Economy
Political/legal
The chart
Indian Coffee Market Analysis
History
size of coffe..