Developing Transnational Organization,Managing Integration, Responsiveness, and Flexibility
Developing Transnational Organization
Managing Integration, Responsiveness, and Flexibility
Beyond Structural Fit
MNE tried to find which
“Formal Structure” provided the right “Fit”
in various conditions
Management
Process
in an MNE
Choice of
a basic
Organizational
Structure
Stopford Wells’s International Structural Stages Model
Stopford Wells’s International Structural Stages Model
Adopt different organizational structures at different stages of international expansion
Research on the 187 largest U.S-based MNEs
For many companies,
It seems that structure followed “fashion”
more than strategy.
Limitation of International Structural Stages Model
Change in the 1980s,
Managers looked for ways to restructure.
The model’s solution was “Global Matrix”
But,
Limitation of International Structural Stages Model
Global Matrix
Promised Land
Organiza- tional quagmire
The basic problem was that…
It focused on only ‘formal structure’
....
영문 이력서(경영,관리,분석) KilDong Hong
11, Woosin Bldg. 1F, GalwolDong, SeoulGu, Seoul
Phone: (02) 111 Email: hong@kildong.co.kr
EDUCATION & TRAINING
Highly experienced manager, administrator and technical analyst ..
마케팅전략사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp, Integrating Marketing Communications to Build Brand Equity
Strategic Brand Management
Chapter 6.
Index 1_ Preview
2_ The New Media Environment
3_ Overview of Marketing Communication Options
4_ Dev..
MICROSOFT EnterpriseProject Enterprise Project Management using
Microsoft Project 2002
Jeff Spencerjeffsp@microsoft.com
Business Productivity SpecialistMicrosoft Corporation
Agenda
Introduction
Enterprise Project Managemen..
나이키,스포츠마케팅,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp, An Examination of Organizational System of NIKE, Inc.
Organizational Structure, Corporate Culture,
and Human Resource Management Policies
01
Introduction
Introduction
Goal
What
We present
1. Intr..
[경영학] 벤처기업과 기업가(Venture Business Entrepreneurial) Venture Business Entrepreneurial
Subjects
What is “ Venture Business ”
Who is “a Leader ” in Venture Business
How important is “ an Innovation ”
Why do we have to know these
Outlines
About V..
영문 자기소개서1 Cxxx292 Sxxx AvenueSouth San Francisco, CA 94080(415) 999
OBJECTIVE:
A position in a customer service, order expediting, or general office administration that allows me to utilize my skills and ..
영문 자기소개서1 Cxxx292 Sxxx AvenueSouth San Francisco, CA 94080(415) 999
OBJECTIVE:
A position in a customer service, order expediting, or general office administration that allows me to utilize my skills and ..
브랜드관리,레고,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p A cultural perspective on corporate branding
Chapter 1.
- The Case of LEGO Group
Majken Schultz and Mary Jo Hatch
A FRAMEWORK FOR CORPORATE BRANDING
* Strategic vision
* Organizational culture
* Sta..
빌딩정보시스템 Building Information Systems
Index
SYSTEMS AS PLANNED
ORGANIZATIONAL CHANGE
Systems Development and Organizational Change
RISK
RETURN
Organizational Change carries RISK and RETURN
HIGH
HIGH
LOW
LOW..
유한킴벌리 유한킴벌리 마케팅 성공 사례
개 요
기업 소개
유한킴벌리 마케팅 전략
결론 도출
1. 기 업 소 개
인간존중
고객만족
사회공헌
가치창조
경영철학
혁신주도
1.책임과 권한을 이양한 조직구조(Empowerment)
2. ..