Developing Transnational Organization,Managing Integration, Responsiveness, and Flexibility
Developing Transnational Organization,Managing Integration, Responsiveness, and Flexibility
Developing Transnational Organization
Managing Integration, Responsiveness, and Flexibility
Beyond Structural Fit
MNE tried to find which
“Formal Structure” provided the right “Fit”
in various conditions
Management
Process
in an MNE
Choice of
a basic
Organizational
Structure
Stopford Wells’s International Structural Stages Model
Stopford Wells’s International Structural Stages Model
Adopt different organizational structures at different stages of international expansion
Research on the 187 largest U.S-based MNEs
For many companies,
It seems that structure followed “fashion”
more than strategy.
Limitation of International Structural Stages Model
Change in the 1980s,
Managers looked for ways to restructure.
The model’s solution was “Global Matrix”
But,
Limitation of International Structural Stages Model
Global Matrix
Promised Land
Organiza- tional quagmire
The basic problem was that…
It focused on only ‘formal structure’
....
Managing Integration, Responsiveness, and Flexibility
Beyond Structural Fit
MNE tried to find which
“Formal Structure” provided the right “Fit”
in various conditions
Management
Process
in an MNE
Choice of
a basic
Organizational
Structure
Stopford Wells’s International Structural Stages Model
Stopford Wells’s International Structural Stages Model
Adopt different organizational structures at different stages of international expansion
Research on the 187 largest U.S-based MNEs
For many companies,
It seems that structure followed “fashion”
more than strategy.
Limitation of International Structural Stages Model
Change in the 1980s,
Managers looked for ways to restructure.
The model’s solution was “Global Matrix”
But,
Limitation of International Structural Stages Model
Global Matrix
Promised Land
Organiza- tional quagmire
The basic problem was that…
It focused on only ‘formal structure’
....
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영문 이력서(경영,관리,분석)
KilDong Hong 11, Woosin Bldg. 1F, GalwolDong, SeoulGu, Seoul Phone: (02) 111 Email: hong@kildong.co.kr EDUCATION & TRAINING Highly experienced manager, administrator and technical analyst .. -
마케팅전략사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,
Integrating Marketing Communications to Build Brand Equity Strategic Brand Management Chapter 6. Index 1_ Preview 2_ The New Media Environment 3_ Overview of Marketing Communication Options 4_ Dev.. -
MICROSOFT EnterpriseProject
Enterprise Project Management using Microsoft Project 2002 Jeff Spencerjeffsp@microsoft.com Business Productivity SpecialistMicrosoft Corporation Agenda Introduction Enterprise Project Managemen.. -
나이키,스포츠마케팅,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,
An Examination of Organizational System of NIKE, Inc. Organizational Structure, Corporate Culture, and Human Resource Management Policies 01 Introduction Introduction Goal What We present 1. Intr.. -
[경영학] 벤처기업과 기업가(Venture Business Entrepreneurial)
Venture Business Entrepreneurial Subjects What is “ Venture Business ” Who is “a Leader ” in Venture Business How important is “ an Innovation ” Why do we have to know these Outlines About V.. -
영문 자기소개서1
Cxxx292 Sxxx AvenueSouth San Francisco, CA 94080(415) 999 OBJECTIVE: A position in a customer service, order expediting, or general office administration that allows me to utilize my skills and .. -
영문 자기소개서1
Cxxx292 Sxxx AvenueSouth San Francisco, CA 94080(415) 999 OBJECTIVE: A position in a customer service, order expediting, or general office administration that allows me to utilize my skills and .. -
브랜드관리,레고,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
A cultural perspective on corporate branding Chapter 1. - The Case of LEGO Group Majken Schultz and Mary Jo Hatch A FRAMEWORK FOR CORPORATE BRANDING * Strategic vision * Organizational culture * Sta.. -
빌딩정보시스템
Building Information Systems Index SYSTEMS AS PLANNED ORGANIZATIONAL CHANGE Systems Development and Organizational Change RISK RETURN Organizational Change carries RISK and RETURN HIGH HIGH LOW LOW.. -
유한킴벌리
유한킴벌리 마케팅 성공 사례 개 요 기업 소개 유한킴벌리 마케팅 전략 결론 도출 1. 기 업 소 개 인간존중 고객만족 사회공헌 가치창조 경영철학 혁신주도 1.책임과 권한을 이양한 조직구조(Empowerment) 2. ..
