삼양식품,삼양식품분석,삼양식품전략,삼양식품재무분석,재무분석사례,재무비율분석사례

1. 삼양식품,삼양식품분석,삼양식품전략,.pptx
2. 삼양식품,삼양식품분석,삼양식품전략,.pdf
삼양식품,삼양식품분석,삼양식품전략,삼양식품재무분석,재무분석사례,재무비율분석사례
1
Corporate Managerial Accounting- Samyang food-
Agenda
Corporate Information
Industry Analysis
Business Activity Analysis
Redesigning Suggestion
2
Agenda
3
Corporate Information
Industry Analysis
Business Activity Analysis
Redesigning Suggestion
Samyang mainly provides Ramen in Korean market.
Samyang Total Market
Market size and Share2)
Ramen is Main Market of Samyang
Ramen
Total market 1900
1.　Corporate Information
Main target
4
Samyang is the second biggest provider in the Ramen market. However, it is highly competitive to defend the 2nd position against 3rd 4th company.
Top 20, Ramen product
Fierce Competiton for second position
N : 농심 S : 삼양 O : 오뚜기 H : 한국야쿠르트
Sales(million)
년도
2011 market has been slightly changed
White soup ramen

나가사끼 짬뽕(삼양)
꼬꼬면(오뚜기)

출처 : 1) 시장조사업체 ‘링크 아즈텍’ 2) Kisline
2.　Corporate Information
5
Samyang’s Ramen product portfolio mainly consists of 삼양라면, 맛있는 라면, 나가사끼 짬뽕. 나가사끼 짬뽕 made a new trend in conservative Ramen market.
Main products
Ramen
나가사끼 짬뽕
삼양라면
맛있는 라면
....