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Marketing Strategy in Ramen market
2012 Spring, Marketing Management
Intro About market
Design market strategy
Construct marketing program
Build relationships
Capture value from customer
SECTION 1
SECTION 1
Understanding Market Place
Customer needs and wants
Companywide Strategic Planning
Understanding Market Place
Customer needs and wants
SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
Companywide Strategic Planning
Understanding Market Place
Customer needs and wants
SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
There are already various flavors
→ SamYang have to find a new appraoch
Recent Market Share in Korea
Understanding Market Place
Customer needs and wants
SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
→ SamYang is far behind NongShim
Customer needs and wants
Understanding Market Place
Customer needs and wants
SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
Customer needs and wants
Understanding Market Place
Customer needs and wants
마케팅전략 사례연구와 삼양라면 SWOT분석 및 삼양라면 미래방향제시 삼양라면의 초기 홍보 마케팅 전략
삼양라면 마케팅 전략 사례연구
원조라면 삼양라면", "친구라면 삼양라면"이라는 문구를 광고를 통하여 지속적으로 언급하여 중-장년층에게는 어려서 먹던 라면 지금까지 옆에 ..