맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,맥도날드마케팅,맥도날드분석,맥도날드맥모닝전략,맥도날드영문판,영문마케팅,맥도날드영문마케팅

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맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,맥도날드마케팅,맥도날드분석,맥도날드맥모닝전략,맥도날드영문판,영문마케팅,맥도날드영문마케팅
Marketing Plan Of McMorning
McDonald s Corporation

Table of Contents
1. Company Description
2. Strategic Focus and Plan
3. McMorning Description
4. Industry Analysis : Trends about breakfast market
5. Competitors in the breakfast market
6. SWOT Analysis of McMorning
7. STP Analysis of McMorning
8. Marketing Program - 4P Analysis
9. Implementation Plan
10. Financial Data
11. Evaluation and a proposal

1. Company Description

McDonald s began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the Speedee Service System in 1948 established the principles of the modern fast-food restaurant and now, it is the world s largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. With the expansion of McDonald s into many international markets, the company has become a symbol of globalization and the spread of the American way of life.

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