in Advertisement
What kind of value is most important
Contents
Intro
Definition of Concept
Case Study [advertisement]
Discovered Result Suggestion
Many people
Decide to purchase
by advertisement
Marketers can not maximize their profit without consideration of factor affecting consumer behavior
Cultural Value is most important factor affecting consumer behavior in these day.
Premium Trend
In
Advertisement
Development Direction
Figuring out
Recently ‘ Premium’
emerged as the
most important value
Starting Information research
Analysis the result of research
Comparing with our hypothesis
Group discussion
0000
1. Problem Statement :
Cultural value in Advertisement
focused on Premium Trend
about significant Impact on Consumer Behavior
2. Purpose of Study
How to Cultural value is reflected in advertisement
What is the impact to Consumer
Focus On :
Definition of Concept
Definition of Concept
....
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Contents
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Advertisement Campaign
[일본에게 일본을 묻다]
◈ Chosen Advertisement
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목차
2
Personality Culture Value 정의
Personality
Big Five 분류 방법
“Big Five”의 5가지 분류 기준
“Big five” sample
다른 성격 분류방법
MBTI
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