iPod Touch3rd Generation
1. Company Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Best Global Brands
2009 Apple 20th
(source: interbrand)
Power Brand
IT Brand
1. Company Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pride
Similar Quality
i-pod Touch need to provide additional value to customers.
1. Company Competitor Analysis
2. Developing Advertising Strategy
Purchase
....
아이팟 터치 IPOD 광고기획서(영문레포트) iPod Touch3rd Generation
1
1. Our Ad Objective message
I-pod Touch 3rd
Early Market → Growth
Objective
2
1. Our Ad Objective message
Message
Slogan : Whatever you want !
Just touch / I’m your gen..
대한항공 광고전략분석및 제안(영문레포트) Team Project
Korean Airline
Advertisement Campaign
[일본에게 일본을 묻다]
◈ Chosen Advertisement
Our chosen advertisement campaign is TV commercial, Internet banners and printed advertisements of ..
GALAXY NOTE의 홍보방안 GALAXY NOTE의 홍보방안
목록
광고전략
아이폰 4S 와 GALAXY NOTE비교
광고방법과 성과
광고전략
● 35살 이상의 고객
1.쉬운 이용방법
2.액정이 크고 터치가
쉬움
● 18~24살의 고객
1.폰 뒤에 이름을 새겨
드리..