아아팟터치 ipodtouch 마케팅 광고전략(영문레포트)

1. 아아팟터치 ipodtouch 마케팅 광고전략.ppt
2. 아아팟터치 ipodtouch 마케팅 광고전략.pdf
아아팟터치 ipodtouch 마케팅 광고전략(영문레포트)
iPod Touch3rd Generation
1. Company Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Best Global Brands

2009 Apple 20th
(source: interbrand)
Power Brand

IT Brand
1. Company Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pride
Similar Quality
i-pod Touch need to provide additional value to customers.
1. Company Competitor Analysis
2. Developing Advertising Strategy
Purchase
....