신세계그룹,신세계백화점,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 신세계그룹,신세계백화점,마케팅,브랜.docx
2. 신세계그룹,신세계백화점,마케팅,브랜.pdf
신세계그룹,신세계백화점,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
             
            
           -Business Model-

CONTENTS

THE 1ST REPORT_ BUSINESS MODEL (2011.10.5)
Ⅰ. BUSINESS FIRM
Ⅱ. ORGANIZATION ⅰ. HISTORY OF SHINSEGAE
ⅱ. MISSION
ⅲ. OBJECTIVE
ⅳ. ENVIRONMENT(INTERNAL/EXTERNAL)
Ⅲ. ORGANIZATION CHART
Ⅳ. VALUE CHAIN ⅰ. PRIMARY ACTIVITIES
ⅱ. SUPPORT ACTIVITIES
Ⅴ. BUSINESS FUCTION PROCESS
Ⅵ. COMPETITOR FORCES ⅰ. COMPETITORS
ⅱ. NEW ENTRANTS
ⅲ. CUSTOMERS
ⅳ. SUPPLIERS

THE 2ND REPORT_IT MIS
Ⅰ. IT INFRASTRUCTURE ⅰ. HARDWARE
             ⅱ. SOFTWARE
             ⅲ. INTRA NETWORK
Ⅱ. MIS ⅰ. SCM /ERP
             ⅱ. CRM
             ⅲ. E-BIZ

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