현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 현대자동차,자동차시장,마케팅,브랜드.pptx
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현대자동차,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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About HYUNDAI
Strategy
Sustainability
01.
02.
03.
CEO History
Profile of Hyundai
Market share Globalization
01. CEO
Chung Ju-yung
Chung mong-koo
Chung mong-joon

: Father
Founder of Hyundai group

: Second son
Chairman and CEO of Hyundai Motor Company


: Sixth son
Politician, Honorary president of KFA
(Korea Football Association)
01. CEO
02. HISTORY
1967 Hyundai Motor Company founded
1968 Mass production of ‘Cortina’
1976 Launch of Korea’s first automobile ‘Pony’

02. HISTORY
2005 Enter 100 Best Global Brands
2009 Main sponsor of U.S. Super Bowl
2010 Official sponsor of South African World Cup

01. Philosophy
01. Philosophy Management Philosophy
01. Philosophy Core Values
01. Philosophy Vision 2020
02. Products Line-Up
03. Management Performance
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