하이네켄마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 하이네켄마케팅전략,마케팅,브랜드,브.docx
2. 하이네켄마케팅전략,마케팅,브랜드,브.pdf
하이네켄마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
FINAL PROJECT
: Analysis of Current「Heineken」 and Suggesting New Marketing Program

Table of Contents

Ⅰ Executive Summary
Ⅱ Company Description
Ⅲ Strategic Focus and Plan
1. Values and Principles of Heineken
2. Goal of Heineken
3. Core Competency and Sustainable Competitive Advantage
Ⅳ Situation Analysis
1. Environment analysis
2. SWOT analysis
3. Competitors analysis
Ⅴ Market-Product Focus
1. Marketing and Product Objectives
2. Target Markets
3. Points of Difference
4. Positioning
Ⅵ Marketing Program
1. Product Strategy
2. Price Strategy
3. Promotion Strategy
4. Place Strategy
Ⅶ Evaluation and Control

Ⅰ Executive Summary
....