닥터유,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 닥터유,마케팅전략,마케팅,브랜드,브.pptx
2. 닥터유,마케팅전략,마케팅,브랜드,브랜.pdf
닥터유,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Principles of Marketing

Contents
Prologue - Introduction of Dr. You
- The Reason Why We Chose Dr. You

Research Information
- Dr. You Marketing Mix (4Ps, SWOT Analysis)
- Dr. You sales, situation

Epilogue
- Our Own Dr. You Marketing Mix
- Conclusion
Principles of Marketing
Principles of Marketing
What is Dr. You
→ Developed by Tae-woo You (Seoul Univ. Family Medical Department)
→ Snacks free from 3 bad ingredients (MSG, Artificial pigments, Preservatives)
→ Slogan : nutritious, delicious, healthier
Principles of Marketing
What is Dr. You
Principles of Marketing
Why we choose Dr. You Project
1. Reduction of consumers’ reliabilityupon confection Industry
2. Construction of its own unique
Product Line , Brand Marketing
We will look carefully about product and promotion
in 4Ps strategy and SWOT analysis
4P
....