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1. Cooper,마케팅,브랜드,브랜드마케팅,기.ppt
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Cooper,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Cooper Industrial
-Everything about Cooper
Outline
Manufacturing may not be glamorous,
but we know a lot about it.

- Robert Cizik, Chairman, President CEO
The business of cooper is value-added manufacturing.

- Cooper Inderstries’ management philosophy
1979
1981
1976
1970
1965
1960
Coopers begins a gradual shift from Corliss to natural gas internal-combustion engines.
The company merges with the Bessemer Gas Engine Company, forming the Cooper-Bessemer
The firm lists on the New York Stock Exchange.
Cooper-Bessemer opens its first international sales branch in Caracas, Venezuela.
1945
1951
The firm continues expansion efforts and purchases Crouse-Hinds Company.
2001
H. John Riley Jr. is named CEO; the firm spins off its petroleum and industrial equipment business.
Cooper completes eight acquisitions throughout the year.
The firm sells its automotive business to Federal-Mogul Corp. for $1.9 billion.
....