Contents
1. Industry Analysis TV Home Shopping
2. Introduction of CJ O Shopping
3. CJ O Shopping STP
4. CJ O Shopping Marketing Mix(4Ps)
5. Primary Information
- Questionnaire Interview
6. Group Evaluation
Off-lined retail distribution company
TV Home Shopping = Distribution + Broadcasting
Industry Analysis TV Home Shopping
Competitive market
Oligopolistic competition
Industry Analysis TV Home Shopping
Market Share
Unit : %
Industry Analysis TV Home Shopping
Pioneer of the TV Home shopping program
Diversification to CJ Mall, and Catalog
Management of giving trust to customer
Opening of
Growth to synthetic on-lined distribution company
STP - Segmentation
Demography Age, Gender
Behavior TV Watching, Product Consumption
STP - Targeting
STP - Targeting
....