스포츠마케팅-sk,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

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스포츠마케팅-sk,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Marketing of SK wvyerns

Contents
Baseball club marketing why important

2006 WBC Semi final
2009 WBC Second place
2008 Olympic champion
Baseball club marketing why important

Baseball team marketing why important

Problem of baseball club marketing

Official record is surplus
In fact, it is deficit
but
A form of Korea baseball club

Most of clubs are owned

by major corporations
A profit structure of Korea base ball club
A parent company’s funding
for promotion

History of SK wyverns

Success main factor
CEO Shin Young Cheol (2007~)
Manager Kim Seong Geun
(2007~2011)
Success
of
marketing
Success
of
league grade
Positive effect

SK wyverns business strategy
....