image marketing of E-Mart
Prologue
Market-oriented mission
Marketing landscape
Marketing orientation
STP strategy
Every Day Low Price
Customer-Oriented
Echo E-mart
STP Strategy
Segmentation
Targeting
Demographic
-30-40대
-Housewives
-Couples having children
Geographic
-city with 150,000 ~ 200,000
-urban area
-place located around apartment complex
Targeting
Psychographic
-upper lowers / working class
consumer should feel attractiveness at low price
-middle class
Behavioral
-economical consumer
-visit twice a month or once a month
buy a large amount
Targeting
Targeting
- housewives in thirties ~ forties with children
- upper lowers or working class who
can’t freely consume what they want
- consumers who live in urban area and
buy a large amount of products
Targeting
....
이마트 기업보고서 -기업 보고서-
목 차
▲ 서 론
1. 서 언 ……… p. 01
2. 이마트 선정이유 ……… p. 02
▲ 본 론
제 1절 이마트 개요
1. 이마트 소개 ……… p. 03
2. 이마트 점포현황 ……… p. 03
3. 이마트 발전과정 ……… p. 04
4. 이마트..