Marketing_설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. Marketing_설화수,마케팅,브랜드,브랜.pptx
2. Marketing_설화수,마케팅,브랜드,브랜.pdf
Marketing_설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Sulwhasoo
Contents

Introduction
Environmental Analysis
Marketing Strategy
Marketing Mix Decision
Consumer Response Conclusion
Recommendation
Reference

Introduction
Background Objective
Aging society
Amore Pacific
Interest in appearance
Korean cosmetic market
Creative marketing
strategy
History
AMORE PACIFIC
No.1 cosmetic company
cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Sulwhasoo
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
Core Competency

Environmental Analysis
5 Forces Analysis
Market Analysis
1-1 Market Scale
1-2 Marketing Trend

Polarization between major company and minor company
Premium cosmetics and low-priced cosmetics
Various channels

1-3 Customer Needs

Increase in demand for premium and functional cosmetics
Increase in interest in naturalistic skin care
Needs for low-priced cosmetics around Daily Cosmetics
Competitors Analysis
Prestige Cosmetics
....