APPLE_

1. APPLE_.pptx
2. APPLE_.pdf
APPLE_
Contents
Company description
Situational Analysis
Tactical marketing programs
Advancing into Korea market
Conclusion
1976 - Apple 1
1977 - Apple 2
1979 - Computer Market
1985 Leaving
1991- PowerBook
1997 Come Back / iMac
2001 iPod
2004 iTunes
2007 iPhone / iPod touch
1984 - Macintosh
2010 - iPad
History of Apple. Inc
Mission Statement
“Change the world
by brining computer
to masses”
About CEO
Goal-oriented
Leadership
Passion
Think different
Culture dictator
iPhone
Mac-Mini
Macbook
Apple TV
iPod
iPad
Mighty-Mouse
Current products
iMac
iPod
- STP
Segmentation
....