벤츠,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

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벤츠,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Mercedes-Benz
CONTENTS
Slogan
The best or nothing

Mercedes gives technology and safety
like no other brand in the world
Logo
Three-pointed star
The three-pointed star was supposed to symbolize Daimler’s ambition of universal motorization
“on land, on water and in the air”
One of the most popular trademark
Symbolize
the best safety, quality, comfort and fascinating style
History

Origins
- Karl Benz created the first automobile in 1886

Merger
- The first Mercedes was released in 1901
- The first Mercedes-Benz brand name was released in 1926 after a merger with Daimler

Auto Racing
- was introduced to the sport of auto racing in 1926

American Market
- made a deal to distribute the cars in the U.S. in 1958

Hybrid Car
- introduced its first line of hybrid cars in 2007
Mission statement
....