광고마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 광고마케팅.docx
2. 광고마케팅.pdf
광고마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
[ Introduction to advertising ]
REPORT

[Contents]
　
　Ⅰ. Introduction
　Ⅱ. General Statement
　　1. Market situation analysis
(1) Strength
(2) Opportunity
(3) Weakness
(4) Threat
　　2. Communication goals
　　3. Target audience definition
　　4. Message Strategies
(1) Contents of our advertisement
(2) Advertising strategy
(3) Implication of Advertisement theories
in our marketing strategy
　Ⅲ. Conclusion
* References Sources

Ⅰ. Introduction
....