Cold Stone Cremery,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Cold Stone CreameryThe Ultimate Ice Cream Experience
Contents
Market Analysis
S-T-P
4P
Marketing Strategy
Suggestions
Environment
As quality of life improves,
people started to enjoy dessert
Premium ice cream market
Market Analysis
Company
Cold Stone Creamery
The ice cream is mixed with
many types of different flavors of
the customer’s desire
on an actual cold stone of -9°C
Market Analysis
Company
SWOT
Create their own
Fun marketing
Established brand image
Product differentiation
Horizontal culture
Complexity of menu
Not many stores yet
Inactive promotion
Cramped space
High labor cost
Narrow target
High inflation rate.
Tough competition.
Depression of economy.
Dominating Competitor
High inflation rate
Mass customization trend
Increased brand equity
Advanced customers appetite
Stabilized family budget
SWOT Analysis
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
Competitors
Market Analysis
Big 3 Competitors
....
콜드스톤 기업 SWOT분석및 마케팅전략제안 PPT Cold Stone
마케팅 전략 분석
Section. 목 차
콜드 스톤 소개
환 경 분 석
전 략 분 석
전 략 수 립
전 략 제 안
Section. 1: 콜 드 스 톤 소 개
Cold Stone Creamery 란
* Cold stone + Creamery
「차가운 돌..
Cold Stone 콜드스톤 마케팅사례분석및 콜드스톤 문제점분석과 해결방안및새로운 마케팅전략제안 (영어레포트) INDEX
Introduction
I. The reason why we chose this brand
Body
II. Analysis of the external environment
1. Market Analysis
2. Competitor Analysis
III. Analysis of the internal environment..