Pro-specs w,프로스펙스 마케팅전략사례,프로스펙스 스포츠마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

1. Pro-specs w,프로스펙스 마케팅전략사.pptx
2. Pro-specs w,프로스펙스 마케팅전략사.pdf
Pro-specs w,프로스펙스 마케팅전략사례,프로스펙스 스포츠마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
Pro-specs w
Pro-specs
Move+
W
Marketing Strategy
Competitors Result
Contents
3 / 14
Quality
Pro-Specs
Prospecs
4 / 14
Quality
Pro-Specs
Prospecs
Product
Price
￦100,000~120,000
5 / 14
4P Mix (Pro-specs move+)
Place
Easy accessible place with customers
Promotion
Advertising promotion
High-quality technology
Move+ - 4P Mix
6 / 14

Pro-specs move+

Unsophisticated design

Quality
Move+ - 4P Mix
7 / 14
Perceptual mapping

Move+ - 4P Mix
8 / 14

Move+ - 4P Mix
Move+ - STP
9 / 14
Segmentation(Pro-specs move+)
Life Sports
Jogging
Running
Badminton
Walking
Cycling
Move+ - STP
10 / 14
Targeting(Pro-specs move+)
Before launching walking shoes
Move+ - STP
11 / 14
Targeting(Pro-specs move+)

Life Sports
Jogging
Running
Badminton
Walking
Cycling
People Who wear running shoes for walking
Move+ - STP
12 / 14
Positioning(Pro-specs move+)
Positioning ‘walking shoes’ for Walker
Professional users
Every day users
Running shoes
Walking shoes
Move+
MOVE+
13 / 14
But,
Unpopularity
....