SK브로드밴드,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,

1. SK브로드밴드,마케팅사례,마케팅,브랜.docx
2. SK브로드밴드,마케팅사례,마케팅,브랜.pdf
SK브로드밴드,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,
1.sk브로드밴드의 비전········································p.3
2.추진동기······························································p.3
3.시장현황······························································p.4
4.경쟁사분석··························································p.5
5.sk브로드밴드 SWOT분석······························p.6
6.앞으로의 전략과 전술·······································p.7
7.피드백·································································p.9
8.결론···································································p.10
9.참고문헌···························································p.11

1. sk브로드밴드의 비전

SK브로드밴드는 급격한 변화 속에서 초고속 인터넷을 기반으로 한 혁신적인 서비스로 컨버전스 세상의 새로운 트렌드를 만들어 가는 것을 비전으로 삼고 있다.
(출처: SK브로드밴드 홈페이지 http://www.skbroadband.com/ )

2. 추진동기

　○1실시간 IPTV시장의 본격화와 통신업계의 경쟁 구도 심화

2008년 9월 24일 방송통신위원회로부터 IPTV사업허가서를 받은 사업자 중에서 KT가 처음으로 실시간 방송을 포함한 IPTV 상용서비스를 11월 17일 개시하였고, LG데이콤이 2009년 1월 1일, SK브로드밴드가 1월 12일 개시하여 IPTV 시장을 향한 통신업계의 경쟁구도가 심화됨.
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