01
Brief overview of the company, brand, ads and target country
LG Water Purifier
It is available to make hot water and ice water at the same time
Compact design
It is used low electric power
It has full stainless water tank
01
Brief overview of the company, brand, ads and target country
Advertisings in Korea
01
Brief overview of the company, brand, ads and target country
Target Country
02
The reason we choose the product and the target country
Increasing the interest in the Health care
Reference : http://www.insurance-canada.ca/
02
The reason we choose the product and the target country
Water purifier products in Canada
Mavea Elemaris XL Water Filtration Pitcher
Brita Slim Pitcher
Brita Faucet
Filtration System
In Canada, most of Water purifiers use filter and
They don’t have sterilization ability
03
Difference between Canada and Korea
Canada vs Korea
Individualism
Low Context
Collectivism
High Context
High Context vs
Low Context
03
Difference between Canada and Korea
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Rental Marketing 및 Service 차별화 전략(웅진코웨이) Rental Marketing 및 Service 차별화 전략
웅진코웨이 - 렌탈 정수기
회사개요
웅진코웨이개발(주)(대표 박용선)은 1989년 웅진그룹에서 미래산업의 주역으로 환경과 건강산업을 주도하기 위해 설립되었다. 첫..