Research On Korean Event Marketing
Content
New Challenges the locality
overall flow of presentation
REVIEW OF THE LITERATURE
BCG model for the local festivals
Type of the local festival
Change of Environment for the Locality
Key to the success
World-famous festivals
Importance of local festivals
INTRO
Body
Conclusion
Introduction Change of Environment for the Locality
Introduction New Challenges the locality
Introduction overall flow of presentation
BOOM
REVIEW OF THE LITERATURE - PLACE MARKETING
REVIEW OF THE LITERATURE - Local festival
Holy feast
period
Focus on
harvest and
events
Cultural
Characteristic
- Focus on
a play
REVIEW OF THE LITERATURE Functions of Local festival
1234
Making
the
local
character
Success
of
traditional
culture
Spread
of
economic
al effect
Improving
the local
image
Research Objective
....
지역축제 성공 마케팅전략 분석 지역축제성공사례
마케팅전략조사
[서론]
주제선정배경
[본론]
1. 축제 성공사례분석
1) 국내축제
- 충남 보령 머드축제
- 화천군 산천어축제
- 안동 하회탈춤 페스티벌
2) 외국축제사례분석
- 브라질 리우..