INTRO
01 INTRO
02 INDUSTRY OVERVEIW
03 ADIDAS’ GLOBAL STRATEGY
04 SWOT
05 SOLUTION
01 Introduction
01 Introduction Group History
Adidas was registered as a company named after its founder: Adi from Adolf and Das from Dassler.
1949 The Foundation
Focus on products only for the professional athletes
50’s~ 60’s
1995 Adidas goes Public.
Flotation of the company on the Frankfurt and Paris Stock Exchange.
1997 Adidas-Salomon AG Adidas AG acquires the Salomon Group with the brands Salomon,
TaylorMade, Mavic and Bonfire in December 1997
1999 The New Brands The integration of the new brands is gaining momentum.
The new TaylorMade FireSole clubs boost sales.
2006 Adidas-Salomon AG acquires Reebok
2011 Adidas Group acquires Five Ten
Five Ten is a leading brand in the technical outdoor market
01 Introduction Group History
Adidas Sport Performance
Adidas Sport Performance
High-end professional sports gear
Adidas Sport Style