Managerial Accounting Olympus Case
Contents
1. Evaluate Olympus’ current strategy
3. Why did the firm shift the responsibility of product planning from R D
to marketing
2. What changes would you make to the firm’s current target cost system
and strategy
4. Evaluate the firm’s decision to place multiple products in each price point.
5. How important are profit(P), quality(Q), and functionality(F) to the industry
and the firm
Functionality
(Technology)
Customer
Trend
“Consumer demanding” Functionality
Industry
Profit
Price
Cost
Quality
Olympus
2. How important are Profit, Quality, and Functionality to the industry and the firm
Recapturing Market Share
Improving
Product quality
Reducing
Production costs
Product planning
Quality Improvement Program
Situation
Olympus’ Strategy
Low Cost Production
Reducing Unnecessary Expenditure
Improving production Engineering
Adopting Innovative
Manufacturing process
Shifting to Overseas Production
Evaluate Olympus‘ current strategy
Information Collection
....
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Sony Nex 3
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환경분석
STP 4P Mix
시장 분석
경쟁상품 분석
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자사제품 분석
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SWOT 분석
마케팅..
광고비교 [마케팅 광고비교]
좋은광고와 나쁜 광고
- 목차 -
1. 비교 대상
- 올림푸스 PEN
블랙을 버려라 Vs ‘거울을 버리다’
2. 선정 이유
[ 거울을 버리다. ]
3. 광고 분석
① 광고 정보
② 광고묘사
③ 광고 주목도..