[영문판]쿠팡마케팅전략,쿠팡분석,소셜커머스분석,Social-Commerce분석

1. [영문판]쿠팡마케팅전략,쿠팡분석,소.pptx
2. [영문판]쿠팡마케팅전략,쿠팡분석,소셜.pdf
[영문판]쿠팡마케팅전략,쿠팡분석,소셜커머스분석,Social-Commerce분석
Social-Commerce
[COUPANG]
CONTENTS
01 What is social-Commerce
02 About COUPANG

03 MKTG Strategy -4P, SWOT, STP
04 Conclusion

Selling a product at a low price through an internet group purchase.

What is Social Commerence
Notifying the customer of cut-price goods.
Purchase a Sale product by the deadline
Promote the cut-price goods to SNS users.
Using coupon after purchasing
Type of Group Purchase
-Need specifc number of Customer
What is Social Commerence
SNS(Social Network Service)
Social : community
Network : relations
Service : build up the foundation

*Connecting the people
*Immediate feedback
*Exposure to new products
*Greater viral
*Larger market baskets
=Establishing the relationships with others.
The way of the domestic Social Commerce market
Provide Group-Buy type service
Big 4 company of domestic social commerce market
....