Ferrari,페라리,spa,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

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Ferrari,페라리,spa,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
FERRARI S.P.A.
Una famosa societa italiana
Contents
1. Introduction.
2. Marketing Mix.
3. SWOT Analysis.
4. STP Analysis.
5. Competitor Analysis.
6. Competitive Environment.
7. Conclusion.
What Is
Ferrari
Introduction
Introduction of Ferrari
Industry : Automotive
Products : Sports cars
Founded : 1947 (historical 1929)
Founder : Enzo Ferrari
Parent : Fiat Group
Ferrari is an Italian sports car manufacturer based in Maranello, Italy.
Founded by Enzo Ferrari in 1929, as Scuderia Ferrari.

Throughout its history, the company has been noted for its continued
participation in racing, especially in Formula One, where it has had great
success.

Also, Their high-performance cars have been the best in car industry.
Powerful engine, perfect balancing, beautiful design that every Ferrari’s
product is the dream of most drivers.

They are selling fantastic sports cars, brand goods and planning to open
Ferrari them park at Dubai (opening 4.11.2010).
Introduction
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