롯데백화점경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 롯데백화점경영,마케팅,브랜드,브랜드.docx
2. 롯데백화점경영,마케팅,브랜드,브랜드.pdf
롯데백화점경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
The Final Report

CONTENTS

1. Introduction
2. Organizational Chart
3. Value Chain
4. Business Functions Processes
5. Competitive Forces Model
6. IT Infrastructure
7. MIS
8. Innovative IT Strategy

LOTTE DEPARTMENT STORE

1. Introduction
1.1 Company Overview
About Lotte
Founded
November 26th, 1979
Headquarter
Seoul, South Korea
Domestic Stores
Overseas Stores
29 Department Stores (including 3 Young Plazas 2Outlets)
1 China, 1 Russia
(excluding 6 stores managed under contact)
Number of Employees
Approximately 10,000 employees(53,000 employees including partners)
Gross Sales
6,921 Billion Won
Operating Profit
795 Billion Won
Capital Stock
145.2 Billion Won
Type of Business Activity

Retail store

Sales Per Each Product Category

Environment

1.2 Corporation(Stores) Overview
....