소비자행동론
Contents
Reasons for selecting
Introduce
정 관 장!
Reasons for selecting
Introduce · Reasons for selecting · The Point · Conclusion
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Environmental marketing
Social contribution
Success of develop to positive image !
정 관 장!
POSCO Introduction
Introduce · Reasons for selecting · The Point · Conclusion
Type of industry : Steel industry
Date of Foundation : 1968. 3.25
Business ideology
Contribute to human society
To become a estabished company
정 관 장!
포항제철 is a Public Enterprise
=] The image of a monopoly business under government protection
A good image of reliability and drable company
=] On the one hand, there are negative images of 포항제철
the company changed to a private company
=] the company changed its name to POSCO in order to transform
it the image of company