아파트광고,롯데캐슬,푸르지오,이편한세상,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

1. 아파트광고,롯데캐슬,푸르지오,이편한.pptx
2. 아파트광고,롯데캐슬,푸르지오,이편한.pdf
아파트광고,롯데캐슬,푸르지오,이편한세상,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Advertising Psychology Consumer Behavior
Apartment House
Message Strategy Analysis
Contents
1. About apartment brand
2. Analysis about ‘Lotte Castle’
3. Analysis about ‘e-편한세상’
4. Evaluation Proposal
Why
Apartment brand age …
Increased income
Increased desire about quality
Apartment
satisfied people’s desire
In korea,
APT means …
Financial technology means
Display to another
Conversion of APT
into brand
Consumer want a more differential value than property
Companies want to get
competitive position
Increased housing diffusion rate
Increased housing supplier
Consumers lead
the housing market
Why
High involvement
but
Image advertising
Premium APT category
Using celebrity strategy
Brand Outline
Premium prestige apartment house
Basic concept : Urban high class apartment house
More valuable, more prestigious.
Target : Large income professions
Advertising Strategy
Differentiate brand from common.
High-class positioning on consumer’s mind.
....