1. 마케팅경영,마케팅,브랜드,브랜드마케.ppt
2. 마케팅경영,마케팅,브랜드,브랜드마케.pdf

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Cosmetic
Reason for choosing 3companies
Introducing companies
Suggest Ratio
Conclusion
1. Amore Paicific
2. Able C C
3. Coreana
1. ROE
2. EPS
3. Dividend yield
4. NPM.
5. Inventory Turnover
6. dept/equity ratio
Reason for choosing 3 companies
Why did we choose these 3 companies
Introducing companies
Amore Pacific
Established : 1945. 09

IPO : 2006. 06. 29

Brand : 25 brands including HERA,
Innisfree, 설화수, Etuide and so on

Overseas business : 8 countries
including the U.S. and France
Able C C
Established : 2000. 01

IPO : 2005. 02

Brand : 3 brands including
Missha, A’pieu, Beautynet
and so on

Overseas business : 12 countries
Including Hongkong and Japan
Coreana
Established : 1988. 11. 15

IPO : 1999. 12. 08

Brand : 16 brands including
Coreana, Zain, 한방미인 and so on

Overseas business : China
Suggest Ratio
Return on Equity

Net Income / Average Total Equity

Showing
How efficiently company used their equity

Return on Equity

Net Income
Return on Equity
....