Marketing_Strategies_of_Tobacco,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
Marketing_Strategies_of_Tobacco,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
Marketing Strategies of Tobacco
Ⅰ. Description of Tobacco Marketing Issue
The presentation of tobacco as a consumer product can vary wildly across different countries and cultures. This distinction is especially evident when one compares South Korea to developed foreign countries such as Canada and the US. While tobacco firms in other developed countries try to actively curb consumption and warn consumers of the inherent dangers of smoking, South Korean tobacco companies do relatively little in this regard.
South Korean tobacco often has minimal warning on packaging and in advertisements while capitalizing on the sex appeal of smoking or coolness. In other words, their advertisements associate tobacco with desirable qualities such as youth, energy, glamour and sex appeal. It urges potential people, especially young people, to try tobacco and become long-term smokers.
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Ⅰ. Description of Tobacco Marketing Issue
The presentation of tobacco as a consumer product can vary wildly across different countries and cultures. This distinction is especially evident when one compares South Korea to developed foreign countries such as Canada and the US. While tobacco firms in other developed countries try to actively curb consumption and warn consumers of the inherent dangers of smoking, South Korean tobacco companies do relatively little in this regard.
South Korean tobacco often has minimal warning on packaging and in advertisements while capitalizing on the sex appeal of smoking or coolness. In other words, their advertisements associate tobacco with desirable qualities such as youth, energy, glamour and sex appeal. It urges potential people, especially young people, to try tobacco and become long-term smokers.
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